Strategic Advisor & Mentor
Oscar Floor
Bridging the gap between corporate strategy and human potential.
The Bridge Builder
With decades of experience working across Norway, Sweden, and Denmark, I have seen the same pattern repeat itself in countless boardrooms: Organizations have the strategy right — the challenge lies in the human dynamics.
I founded Florina to solve this specific problem. The name represents flourishing — the state where an organism grows naturally because the conditions are right.
My approach is pragmatic, data-driven, and grounded in real human behaviour. I don't believe in "one-size-fits-all" leadership theories. Instead, I utilize advanced archetypal profiling and leadership mechanics, translated into a strict business context. This allows us to map the "Leadership DNA" of executives and teams with mathematical precision.
I am not here to change who you are. I am here to reveal your natural operating system, so you can stop swimming upstream.
The Florina Philosophy
Leadership is not about control. It is about alignment with how people actually function. When you align your decision-making strategy with your natural energetic blueprint, resistance disappears.
Pragmatism
Experimentation and iteration drive innovation and long-term results. We prioritize what works in practice.
Authenticity
Authority grows from self-knowledge — not performance. Leadership trust is built from the inside out.
Synergy
Teams are ecosystems — optimal roles create flow, not friction. Performance emerges when team roles align with natural strengths.